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Content Ops
October 26, 2023
xx min read

Content Governance in 2023: A Primer

Content lives in the heart of your organization. It drives productivity, functionality, and ultimately, success. In a recent survey, 60% of respondents cited content and system security as the most important features in a content management solution. 

But let's face it–managing and keeping your content up-to-date, secure, and effective is no walk in the park.

That’s where content governance comes in, ensuring that your content is always relevant and impactful. Content governance helps you maintain a high standard of quality, consistency, and accuracy across all your content. 

If your organization is looking to get the most out of its content, you’ve come to the right place. With the help of a Content Management System and structured content, you achieve content governance and rest easy knowing that your content is in its prime, ready to engage and inform users. 

Quick Takeaways

  • Content governance is a strategy that guides the creation, editing, and posting of content, ensuring that each piece of content is of high quality 
  • The main goals of content governance are to keep content on-brand, maintain high-quality content, manage content strategically, ensure compliance, make effective use of resources, and improve the user experience 
  • A Component Content Management System (CCMS) allows organizations to manage their content at a granular level, breaking it down into reusable components 
  • Structured content allows for the easy reuse of content components, enhancing efficiency, and making content easier to find for both the audience and search engines 

Understanding Content Governance

Content governance means managing your content on a big-picture level across your organization. It's not just about creating content, but also about making sure that every piece of content aligns with your brand's message and is of top-notch quality.

You might be wondering, "Isn't that the same as content management?" Well, not quite. Content management is more about the day-to-day content tasks, like editing and posting. 

Content governance is the overarching strategy that guides these tasks, involving maintenance and evaluation. 

graphic outlines main aspects of governance


6 Goals of Content Governance

There are a few key goals that make content governance a must-have for any organization looking to streamline content creation:

graphic shows outlines benefits of content governance


1. Keeping Your Content On-Brand

One of the main goals of content governance is to ensure that every piece of content you put out there aligns with your organization's:

  • Voice
  • Style
  • Message

Content governance is about making sure your content feels cohesive and relevant.

2. Maintaining High-Quality Content

We’ve all come across content that’s filled with typos, broken links, or outdated information. Content governance helps you avoid these pitfalls by setting standards for content quality. 

3. Managing Content Strategically

Content isn't just about what you say; it's also about when, where, and how you say it. Content governance helps you plan and manage your content strategically. It helps make sure you're publishing the right content, at the right time, in the right place, for the right audience.

4. Ensuring Compliance

Depending on your industry, there might be rules and regulations you need to follow when it comes to your content. Following the content governance model helps ensure that you're ticking all the legal and ethical boxes.

graphic shows how organizations can govern their content and achieve compliance 


5. Effective Use of Resources

Content governance helps you make the most of your resources. By having a clear plan and process in place, you can avoid duplicating efforts and ensure that your team's time and energy are being used efficiently. It's about working smarter, not harder.

6. Improving the User Experience

Content governance can also play a big role in improving the user experience. By ensuring your content is consistent, high-quality, and easy to find, you're making your platform more user-friendly. This can lead to increased user satisfaction and loyalty.

Content Governance with A CCMS and Structured Content

A CCMS, or Component Content Management System, allows organizations to manage their  content at a granular level, breaking it down into reusable components. These individual pieces are referred to as “structured content.”

Imagine your content is like a Lego set. Without structure, it's just a pile of bricks. But with structure, those bricks can come together to create something amazing. 

Structured content allows you to organize content in a consistent, predictable way, and ultimately achieve content governance. 

A staggering 82% of businesses feel they don’t have the right technology in place to manage content effectively. 

graphic shows that 82% of businesses feel they don’t have the right technology in place to manage content effectively


But together, A CCMS and structured content can supercharge your organization’s content governance by enabling:

  • Consistency. Because a CCMS lets you reuse content components, it's easier to maintain consistency across your content. You can create a component once, and use it everywhere. No more worrying about different versions or updates getting lost in the shuffle.
  • Efficiency. With a CCMS, you can say goodbye to recreating the same content over and over. Need to use the same disclaimer in multiple places? Or maybe you have product descriptions that only change slightly from one version to another? With a CCMS, you can create these pieces once and reuse them as needed.
  • Control. A CCMS gives you more control over your content. You can easily update or change a component, and those changes will automatically apply everywhere the component is used.
  • Personalization. With a CCMS, it's easier to create personalized content. You can quickly assemble content that's tailored to different audiences, regions, or platforms.
  • Findability. Structured content makes your content easier to find, both for your audience and for search engines. By tagging and organizing your content, you can make sure users can find what they need without any hassle. 
  • Adaptability. One of the biggest advantages of structured content is that it's adaptable. Because your content is organized in a consistent way, it's easier to repurpose it for different platforms or formats.

If you're serious about content governance, a CCMS has the tools you need to keep your content consistent, efficient, and under control.

Establish Content Governance Today with Heretto

Remember, content governance is the big-picture strategy that guides your content creation. It ensures that every piece of content aligns with your brand, is of high quality, and reaches the right audience. With a CCMS and the use of structured content, your organization can achieve content governance through tools that promote consistency, efficiency, control, and more. 

Ready to establish content governance for your organization? Heretto CCMS can help. Get started today by booking a demo, or learn more about Heretto.

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