Adopt Etto!
Heretto's AI Copilot is out of beta and now available for all users!
Request a Demo
Content Ops
October 24, 2023
xx min read

The Quick & Easy Guide to Content Localization

If your organization’s customers are spread across the globe, you know that communication can sometimes feel like a game of telephone. You start with a clear message, but by the time it reaches everyone, it can turn into something completely different. That's where content localization can help.

In this blog post, we're exploring the world of content localization. We'll discuss what it is, why it's so important, and how it can benefit your organization. We'll also guide you through creating an effective content localization strategy and explain how a Content Management System (CCMS) can make the process smoother and more efficient.

Quick Takeaways

  • Content localization involves adapting content to fit the cultural, linguistic, and regulatory context of a specific locale or market. 
  • According to a recent survey among users proficient in English, 65% choose to read content in their local language. 
  • Localizing content can lead to better communication, increased reach, improved reputation, and higher engagement.
  • A Content Management System (CCMS) provides easy access to content, ensures consistency across languages, increases efficiency by automating parts of the localization process, and aids in quality control. 

What is Content Localization?

Content localization is the process of adapting your content to a specific locale or market. It's not just about translating the content into a different language, but also about considering:

  • Cultural nuances
  • Local regulations
  • Market-specific preferences
graphic shows how content localization can help organizations adapt content to different languages and cultures


For example, if you're localizing your organization’s content, you might need to adjust the layout to accommodate languages that read right-to-left instead of left-to-right. You might also need to change images or examples in your content to make sure they resonate with users.

Content localization is about making your content feel as if it was originally created for that specific locale. Localizing your organization’s content means making sure it's as effective and engaging as possible for your audience.

Why is Content Localization Important?

Content localization and translation is more than just changing words from one language to another. It’s a tool that can help businesses grow, save money, and work more efficiently. 

graph shows that main barriers to successful content delivery are time, budget, and management support

Let’s explore how translation can have an impact on your organization: 

Expanding Your Reach

Investing in translation can open doors to new markets, leading to increased sales and revenue. While there's an initial cost to translate content, the potential ROI from accessing new user bases is worth the investment.

And, with streamlined translation workflows, organizations can quickly adapt their content for different markets, ensuring timely and relevant communication with their users.

Enhancing Brand Reputation

High-quality translation can cut out expensive mistakes that could harm an organization's reputation. Misunderstandings or cultural faux pas can lead to negative publicity, which might be more expensive to manage than the cost of professional translation.

A well-defined translation workflow ensures consistency in brand messaging across languages, reinforcing brand identity and trust.

Improving User Satisfaction

Studies show that 65% of users prefer content in their own language, even if it’s poor quality. By offering content in a user's native language, organizations can reduce help service inquiries and improve user satisfaction, leading to savings in support costs.

Automated translation workflows can expedite the process of updating content across multiple languages, making sure users receive up-to-date information when they need it.

Smart Operations

Content localization can lead to economies of scale, reducing the cost per translation as your organization’s volume increases. Modern management systems can automate the translation process and reduce the need manual updates. This streamlining can lead to faster time-to-market and operational efficiencies.

Global Collaboration

Translating documents and training materials can lead to a more informed and skilled global workforce, reducing errors and inefficiencies that might arise from misunderstandings. 

Centralized translation workflows allow users from different regions to collaborate effectively, sharing knowledge and best practices seamlessly.

Crafting an Effective Content Localization Strategy

Creating a good content localization strategy might seem like a daunting task, but it’s straightforward when broken down into simple steps. 

This strategy will help your organization make sure that your content is understood and appreciated by everyone, no matter where they are.

graphic shows Heretto’s abilities as an example of how organizations can localize content

1. Know Your Audience

The first step is to understand who will be reading your content. What languages do they speak? What cultural references will they understand? The more you know about your audience, the better you can tailor your content to them.

2. Choose the Right Tools

There are many tools out there that can help with content localization. This includes translation software, content management systems, and more. Choose the ones that best fit your organization's needs.

3. Create a Process

Content localization isn't a one-time thing. It's an ongoing process. So, create a clear process for how content will be localized. Who will do the translating? Who will review the content? How often will content be updated?

4. Train Your Team

Make sure everyone in your organization understands the importance of content localization. Provide training to help them understand the process and their role in it.

5. Test and Improve

Once you've localized your content, get feedback from your users. Are there things that could be clearer? Are there mistakes in the translation? Use this feedback to improve your content and your process.

Content Localization with a CCMS

A CCMS, or component content management system, is like a digital filing cabinet for all your content. It keeps everything in one place, making it easier to find, use, and manage. 

But what makes a CCMS really special is that it can also help with content localization. Here's how:

graphic shows how a CCMS localizes content
  • Centralized Repository. With all of your content in one place, it's easier to find and translate content for different regions. No more searching for files or missing out on important information. It's all there, ready to be tailored for different audiences.
  • Translation Memory. This speeds up the translation process. If a phrase has been translated in the past, the system will suggest using the same translation again. This not only saves time, but also ensures consistency in translations across different content pieces.
  • Content Reuse. This feature saves both time and money. If a section of content has been translated before, there's no need to translate it again. Just reuse the translated content wherever needed, ensuring that the message stays the same across different materials.
  • Workflow and Collaboration. Everyone involved in creating and translating content can work together in one place. This means faster work, fewer mistakes, and better communication. For example, if a translator has a question about a piece of content, they can quickly ask the original writer, making sure the translation is spot-on.

A CCMS is a great tool for large organizations that need to organize and localize their internal content. With a CCMS, you can make sure that everyone in your organization is on the same page, no matter where they are in the world.

Localize Your Organization’s Content Today with Heretto

Content localization is a must-have for any large organization that wants to communicate effectively with its global users. By localizing your content, you're ensuring that your message resonates with everyone, regardless of their language or location. And, the benefits are clear: better communication, increased reach, improved reputation, and higher engagement.

Ready to localize your organization’s content? Heretto CCMS can help. Get started today by booking a demo, or learn more about Heretto.

Create great content together

Write, review, translate, and publish all from one system. Heretto is the only ContentOps platform that allows multiple authors to work together at the same time.