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Heretto Insights is a suite of analytics built directly into Heretto CCMS, designed to give technical content teams clear, real-time visibility into their content operations.
With Insights, teams can understand content health, measure reuse, track localization at scale, and identify issues early — all without leaving the platform. It’s a native analytics layer that turns your content repository into a source of actionable insight, not just storage.
“Our customers manage tens or hundreds of thousands of pages of content, and visibility at that scale has always been a challenge,” said CEO Patrick Bosek. “Heretto Insights changes that. Teams now have the information they need to make better decisions, govern efficiently, and ship with confidence.”
Why We Built Heretto Insights
Every major business function has dedicated visibility into how they operate.
Marketing teams have dashboards to measure performance. Engineering teams have observability tools to monitor systems. Support teams have analytics to track tickets and customer outcomes.
Technical content teams — despite managing critical infrastructure for customer experience, product adoption, and global delivery — have historically had far less built-in visibility into their own operations.
Heretto Insights was built to change that.
By bringing analytics directly into the CCMS, Insights gives Information Development teams the same level of clarity and control that other functions already rely on. It makes content operations measurable, actionable, and easier to scale, without requiring additional tools, disconnected workflows, or six different Slack threads.
What’s included in Heretto Insights?
Insights includes three purpose-built reporting dashboards, each designed to give teams a clearer view of how their content is performing and where to take action.
Content Insights
Content Insights acts as a centralized reporting dashboard for your content library. It provides customizable, filterable views into content volume, ownership, file status, and metadata across your entire repository.
Instead of relying on exports or manual audits, teams can access up-to-date reporting in seconds. Advanced customization allows teams to drill into exactly the data they need, making it easier to manage large, complex content ecosystems with precision.
Localization Insights
Localization Insights provides a unified view of language coverage, translation status, and ownership across your content.
While teams often have access to this information, Insights makes it significantly faster and easier to report on it at scale. With filterable, real-time views, teams can quickly understand global content readiness and coordinate localization efforts more effectively.
Reuse Insights
Reuse Insights surfaces how content is shared across your library, including topics, text, variables, and media.
It quantifies the impact of structured content by showing how much content is reused, where duplication is avoided, and how efficiently your content model is operating. This makes it easier to evaluate content architecture, identify opportunities for improvement, and demonstrate the value of structured authoring.
Strong reuse isn’t just an efficiency gain, it’s also foundational for scalable, AI-assisted content workflows.
Why Heretto Insights matters
Heretto Insights brings visibility directly into the system where content is created, managed, and published.
Rather than adding another tool to the stack, Insights enhances the CCMS itself, giving every role access to the information they need the moment they need it, without ever having to leave the platform:
- Admins can monitor overall content health in real time
- Writers and information architects get immediate feedback on structure and quality
- Localization teams can track progress across languages at scale
- Leadership gains a clear, credible view of content operations
“Structured content and metadata are what make content operations scalable — and they’re also what AI depends on,” said Chief Product Officer Casey Jordan. “Heretto Insights makes that foundation visible, so teams can see what’s working, where to improve, and how to confidently scale both today and in the future.”
Availability
Heretto Insights is rolling out now to a limited group of beta customers, with general availability planned for later this summer. It’s included in the latest version of Heretto CCMS at no additional cost.
Want to see Insights in action? Click here for an exclusive video demonstration.
